Is the Franchise Security Deposit Based on the City or Location?

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Yes. Go4Medicare follows a Tier-Based Franchise Deposit Model where the security deposit is determined based on the population size, healthcare market potential, and expected annual patient closure capacity of the assigned territory.

Larger metropolitan cities generally provide greater patient acquisition opportunities and therefore carry higher annual closure targets and proportionately higher refundable security deposits. Smaller cities and developing markets typically have lower targets and correspondingly lower deposit requirements.

The deposit is not a fee but a performance-linked refundable security deposit that can be progressively recovered through successful patient enrollments under the Deposit Refund Policy.

Proposed Tier-Wise Franchise Deposit Structure

City Category Population Criteria Annual Patient Target Security Deposit
Tier 1 (Metro Cities) Above 50 Lakh Population 300 Patients ₹6,00,000
Tier 2 (Large Cities) 10–50 Lakh Population 200 Patients ₹4,00,000
Tier 3 (Medium Cities) 3–10 Lakh Population 100 Patients ₹2,00,000
Tier 4 (Small Cities & Towns) Below 3 Lakh Population 50 Patients* ₹1,00,000*

*Subject to business feasibility and territory approval.

Key Advantages of a Tier-Based Model

  • Fair Investment Structure – Deposit reflects actual market opportunity.
  • Scalable Growth Framework – Higher-potential cities receive larger business allocations.
  • Transparent Target Allocation – Clear linkage between targets and investment.
  • Performance-Driven Recovery – Deposit can be recovered through patient closures.
  • Better ROI Planning – Franchisees can accurately estimate revenue and profitability based on their territory size.

This tier-based framework creates a standardized and transparent approach while ensuring that franchise investments remain aligned with the revenue potential of each city category.